Preparation for meetings where the outcome matters.
One page on the people you’re meeting: what they care about, what’s on the record, what to say and what to leave alone. Checked by a person before you sit down.
Human-verified · Sourced · One page
Most people walk in on a LinkedIn page and a half-finished search.
- There’s rarely time to prepare properly.
- AI summaries arrive fast, but nobody has checked them.
- The first minutes of a meeting set the tone for what follows.
76% versus 39%
In a negotiation study, buyers who were asked to consider what the other side was thinking reached a deal 76% of the time, versus 39% for those who weren’t.1
A 2026 review of 145 workplace studies found that impressions formed in the first minutes still predicted outcomes more than a month later.2
1. Galinsky, Maddux, Gilin & White, Psychological Science, 2008 (lab negotiation study).
2. Yang, Swider, Lu, Wang & Harris, “First Impressions at Work: A Meta-Analytic Review,” Personnel Psychology, 2026.
One page. Six things.
- What they care about
- Lines you could use
- What’s on the recordWith sources.
- What to leave alone
- How to close the meeting
- What we couldn’t confirmLabeled, so you know what is fact and what isn’t.
We don’t include home addresses or family details.
Dr. Maya Okafor, OD
What they care about
Growing the practice’s dry-eye clinic, now in its third year. Keeping patients in-house rather than referring out.
Lines you could use
“What has changed in how you choose treatments since you opened the clinic?”
What to leave alone
Her former partnership, which ended in 2020.
Verified by R.M. on 3 Nov 2026 · Sources 1–5 · Inferences marked (i)
How it works · How we verify
Researched with modern tools. Checked by a person.
You send the meeting
Who’s attending and what you want from it.
We research
Using search engines and deep-research tools.
A person checks every line
Against its source. Anything inferred is labeled; anything that can’t be confirmed is removed.
You get one page
Readable in about 90 seconds, typically within two business days.
An analyst builds the file. This is the page.
| Compare | In-house analyst | Data platform | AI brief tool | Brief Before |
|---|---|---|---|---|
| Cost | Median pay $78,760/yr before benefits3 | Quote-only, annual contract | $0–$50 per user/month | From $250–$400 per brief |
| Covers | Whatever they have time for | Records and alerts | Every meeting, automatically | The meetings that matter |
| Checked by a person before you read it | Depends | Data, partly; summaries, no | No | Yes, every brief |
| What you get | A file | A database | A draft | One sourced page |
3. U.S. Bureau of Labor Statistics, Market Research Analysts, median annual wage, May 2025.
Built for people whose meetings carry their name.
- Bankers & relationship managers
- Medical & pharma sales
- Capital raisers & founders
- RIAs & wealth advisors
- Executive search
- Chiefs of staff & executive assistantsOrdering for a principal
Who prepares the briefs
Hundreds of briefs prepared for real client meetings.
Built by a commercial banker who prepares executive call briefs.
Pricing
Every brief is checked by a person. Pick how often you need one.
Single Brief: $400 per brief.
One human-verified page, sources included, two business days. Rush under 24h: +$150.
Request a briefEssential
For individuals with a few key meetings a month.
$1,200/month
- 4 briefs/month
- 2-business-day turnaround
- Unused briefs roll over one month
- Every brief human-verified
Professional
For senior producers, capital raisers and chiefs of staff.
$2,500/month
- 10 briefs/month
- 1 rush included monthly
- Priority 24–48h
- Format matched to your firm
- Every brief human-verified
- 10% off annual
Team
For desks and teams.
Custom
- Pooled briefs from 25/month
- Your firm’s branding on the template
- Named point of contact
- 30-day pilot: 10 briefs, $2,500 fixed
- Every brief human-verified
Prices in USD. Questions? info@briefbefore.com
Questions
Why not just use ChatGPT or my CRM’s AI?
You can for a quick summary. The difference is that a person checks every line against its source before you read it, and anything unconfirmed is labeled.
Do you use AI?
Yes, for research. Every brief is verified by a person before delivery.
What do you need from me?
The meeting date, who’s attending and what you want from it.
Is it confidential?
Your meeting details are used only to prepare your brief.
What won’t you include?
Home addresses, family details or anything not on the public record.
Can it carry my firm’s branding?
Yes, on Team.
Have a meeting coming up?
Send the meeting date, who’s attending and what you want from it. We’ll confirm by email within one business day.
Or email info@briefbefore.com